Strategy #1: Social Media Prospecting

This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.

Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart.

This is the process my client, PEE, who is a 7-figure producer in network marketing teaches to his team, after their warm market runs out…

1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).

There are a few reasons for doing it this way…

First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. (I didn’t know either, prior to this).

Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.

2) QUALIFY – Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?

Bear in mind, you are prospecting, but you are also qualifying them.

For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.

3) MESSAGE – Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.

You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?”

As Jason described it, “You throw the ball in the air and see if they swing back at it.”

You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.

In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.

4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”

At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.

According to Jason, he and his team experience about a 30% positive response rate.

If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t answer back, alone.

Jason is an advocate of following up with a 2nd message 4-5 days later, if they don’t answer back. It’s a short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.

The 2nd message, will usually double his overall results vs only sending 1 message.

Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.

But this is just the tip of the iceberg…

On top of this, there are some really powerful and high leveraged online prospecting & recruiting strategies utilized by a friend of mine, which you can learn more about here.